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USWeb
USWeb is an Internet marketing company going by the same name as the original USWeb of the 1990s. The original USWeb was founded as a web design and site engineering company which expanded during the dot-com boom into online strategy consulting and online marketing. After several mergers with other companies (becoming USWeb/CKS in late 1998, then marchFIRST, officially on March 1, 1999, which was the date of legal closure of the merger with Whittman-Hart). Given the circumstances of the surrounding dot-com boom and resulting decline in industry sector revenue for Web consulting, engineering and design services, the original USWeb went bankrupt as part of marchFIRST and was dissolved.
==Founding and expansion==
The company was founded in 1995 by a group of former Novell executives, Joe Firmage, Toby Corey, and Sheldon Laube along with Ken Campbell and Jim Heffernan from outside firms. USWeb initially set up a network of affiliated companies that provided website design, content development, and hosting services to clients. It began taking in venture capital in March 1996 with a round of financing led by Softbank. Firmage explained the initial approach as a form of franchising, but rather than create a series of consistently similar outposts under a unifying brand, USWeb took the approach of developing a diverse network in which affiliates would specialize in different areas. Upon realization of the difficulty of independently owned affiliates to raise sufficient capital to professionalize their operations, USWeb began to acquire some of its independently owned affiliates.
Using its venture capital resources, USWeb began consolidating the Web services sector by acquiring an increasing percentage of its affiliates and then ceased franchise licensing, with the intended result of achieving both operational and financial economies of scale. While extensive efforts were underway in developing and testing corporate integration strategies, USWeb went public with an initial public offering (IPO) in December 1997 at $10 a share.
The stock rose over the next few months, allowing the share price and stock options to fuel further acquisitions. USWeb ultimately bought up at least 31 other companies, including Ikonic Interactive. CKS had gone public earlier, but its stock had dropped sharply not long before the USWeb IPO. Firmage conceded that the situation reflected an internet bubble, predicting that growth in the internet consulting services sector was subject to growth in investment by both new and older companies and institutions in internet interfaces for their constituencies. Firmage contended that the company's knowledge base would help it scale as it integrated different units, and in October 1998, with the support of Microsoft, launched its USWeb Electronic Services division to utilize institutional knowledge across its professional staff to engineer sharable managed internet services, such as site hosting, email, sector-specific broad application components, and customized such functions on an ASP (Application Service Provider) basis. This later resulted in a formal alliance with Microsoft's DNA project,〔()〕 which later contributed to Microsoft's .Net strategy.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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